We plan to be big at Oculis Labs. Our PrivateEye product solves a major computer privacy problem that just about everyone who works with proprietary or personal information has felt: is someone looking over my shoulder at my screen right now?
You've probably felt that sense of unease yourself. If so, you're part of that great big market we think will use PrivateEye. Given that you're reading this blog, there's a good chance you are technically interested enough to be an early adopter too. You could go over to the oculislabs.com website right now and download the product (go ahead, I'll wait here...)
The trouble is, not everyone is like you. Many people are happily not reading a tech blog right now. Most have no idea that they could solve the problem with a cool new software application. What they would think about is what you are probably thinking right now: 3M privacy filters.
There, I said it. We have competition, and they are big and well known. It's ok. This proves a $100m annual market for what they are selling. In other words, there's $100m worth of caring-about-that-problem-and-solving-it-with-a-primitive-piece-of-plastic in the world today.
It gets better: how many people have rejected the plastic filter because it is too cumbersome, or not effective, or too expensive? A lot of people have. There's the really big opportunity: finding ways to reach the 120 million new laptops that will ship this year.
Next time I'll tell you about one great niche we've found where we can go.
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